Dave is joined by Christopher Rack, CEO of pharosIQ. Chris is a seasoned leader with a track record of driving remarkable growth. With experience spanning individual contributions to executive leadership, he's led four sales organizations to achieve 10x growth in just 2-3 years. His leadership ethos prioritizes building robust processes and fostering winning cultures rooted in a human-first approach.

They discuss

• The future of intent data
• ABM in 2024
• The importance of unique positioning
• Marketing in industries like packaging and logistics
• How to stand out in a crowded market

Timestamps

• (00:00 ) - - Intro
  


• (07:11 ) - - Embracing Timeless Marketing Principles
  


• (09:10 ) - - The Impact of Positioning on Marketing
  


• (14:07 ) - - Adapting to Remote Work
  


• (16:57 ) - - Identifying early-stage problems and solutions
  


• (20:04 ) - - Decoding Intent Data in B2B Marketing
  


• (23:45 ) - - Regulation and Data Privacy in Advertising Platforms
  


• (31:28 ) - - Strategies for Meaningful Outreach Using Intent Data
  


• (32:16 ) - - Redefining ABM: Back to Basics
  


• (38:29 ) - - Focused Sales Strategy: Quality Over Quantity
  


• (39:21 ) - - ABM: Leveraging Your Network
  


• (43:23 ) - - The Naming Challenge in Branding
  


• (47:24 ) - - The Power of Execution Over Strategy

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